EXCERPTS
| Pages: | 224 pages |
| Size: | 6 x 9 inch |
| Publisher: | Chelsea Green Publishing UK |
| Pub. Date: | September 19, 2024 |
| ISBN: | 9781915294296 |
In Search of the Perfect Peach
Why flavour holds the answer to fixing our food system
Hardcover
$28.00
WITH A FOREWORD FROM TIM SPECTOR, author of The Diet Myth, Spoon-Fed and Food for Life
Is “eating local” everything it’s cracked up to be?
The first bite of a perfectly ripe peach can be truly transformative—a joyful experience that stays with you forever. But, as Franco Fubini, professor of sustainability management at Columbia University and founder and CEO of Natoora, came to realize, flavor is a signifier of so much more than nostalgia. It has the power to change the way we grow, shop, and eat—transforming the planet and our palates.
For the last two decades—through his work with Natoora—Franco has been sourcing amazing flavor for some of the best kitchens and most demanding chefs in the world. He’s learned that through flavor, a better future of food suddenly becomes possible: one in which we are not only closer to nature and to the people who grow our food, but where we are also actively building seasonal diversity back into our diets, putting nutritious food on our plates, and restoring the health of our soils.
From the citrus groves of Sicily to a taco in Mexico City, In Search of the Perfect Peach takes you on a journey in the pursuit of flavor, with Franco revealing at every step how this incredibly simple desire can lead to radical change. Throughout, he offers us a deeply optimistic vision of how we as consumers can follow flavor to fix the food system and bring joy to our every meal.
“An incredible read for those who love food and care about its future. In Search of the Perfect Peach is both a love story and technical guide.”—Kyle Connaughton, chef and owner, SingleThread Farm, Restaurant and Inn
“By valuing and reclaiming flavor, Franco argues that we can transform the system and also enrich our relationship with food. Essential reading.”—Dan Saladino, journalist, broadcaster and author of Eating to Extinction
Reviews and Praise
‘Franco and Natoora’s pioneering approach to flavour-led food has changed food for the better in the UK and beyond. This book delves further into what eating for flavour means for our plates and the planet.’
Anna Jones, cook and bestselling author of Easy Wins
More Reviews and Praise
‘The current food system is causing unique flavours to be lost and our palates distorted. In Search of the Perfect Peach gives a powerful and impassioned account of why this is harmful to people and planet. By valuing and reclaiming flavour, Franco argues that we can transform the system and also enrich our relationship with food. Essential reading.’
Dan Saladino, journalist, broadcaster and author of Eating to Extinction
‘The growth of The River Cafe in London over the past twenty years has been made possible by Natoora, who bring our ingredients in the right season, from the right region, with the best quality and taste to our door. This exciting and important book now brings Natoora and all its ingredients not just to restaurants like ours but also to the interested cook, to their home – to everyone’s home.’
Ruth Rogers, chef and co-founder of The River Cafe
‘An incredible read for those who love food and care about its future. In Search of the Perfect Peach is both a love story and technical guide to supporting good food systems and the people behind them.’
Kyle Connaughton, chef and owner, SingleThread Farm, Restaurant and Inn
Reviews and Praise
‘Franco and Natoora’s pioneering approach to flavour-led food has changed food for the better in the UK and beyond. This book delves further into what eating for flavour means for our plates and the planet.’
Anna Jones, cook and bestselling author of Easy Wins
‘The current food system is causing unique flavours to be lost and our palates distorted. In Search of the Perfect Peach gives a powerful and impassioned account of why this is harmful to people and planet. By valuing and reclaiming flavour, Franco argues that we can transform the system and also enrich our relationship with food. Essential reading.’
Dan Saladino, journalist, broadcaster and author of Eating to Extinction
‘The growth of The River Cafe in London over the past twenty years has been made possible by Natoora, who bring our ingredients in the right season, from the right region, with the best quality and taste to our door. This exciting and important book now brings Natoora and all its ingredients not just to restaurants like ours but also to the interested cook, to their home – to everyone’s home.’
Ruth Rogers, chef and co-founder of The River Cafe
‘An incredible read for those who love food and care about its future. In Search of the Perfect Peach is both a love story and technical guide to supporting good food systems and the people behind them.’
Kyle Connaughton, chef and owner, SingleThread Farm, Restaurant and Inn
About Franco Fubini
Franco Fubini is at the forefront of a fundamental revolution in the way we all eat. Founder and CEO of Natoora, his unique approach to seasonality and sourcing has been raising the bar on flavour for 20 years and is actively shaping the way both top chefs and consumers cook and understand food in London, Paris, Milan, Copenhagen, Malmo, New York, LA, Miami and Melbourne.
Driven by his belief that by engaging people with the real flavour of fruit and vegetables, we can collectively transform the way that food is being farmed and supplied, Franco has built a resilient supply chain founded on flavour, transparency and direct relationships. A professor of Sustainability Management at Columbia University in NYC, Franco is also a judge for the Food Planet Prize, the largest environmental prize in the world focused on food systems solutions.
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